Having successfully completed 150 days of transmission, Zee TV is all set to take the country by storm. By gradually extending viewing time to the entire weekend as well as Fridays,’ they plan to be the first 24 hour Hindi channel by October 1993. It also aims to go 3D very soon; a gimmick which it hopes will draw both viewers and advertisers.
After being labeled an upstart channel in its initial days, Zee TV has much to celebrate. The lavish affair at Hyatt Regency’s ballroom in Delhi recently had a generous sprinkling of testers Neena Gupta, Rakesh Bedi, “Kitly” Sushmita Mokherjee, Abhinav (Hum Log) Chaturvedi, and a
couple of Zee hosts rubbed shoulders with the likes of Vijay Amrithraj and Pritish Nandy, writes The Times of India.
Highlighting the best of Zee, currently on the air and those on the anvil, was an audiovisual show devised by Kamlesh Pandey, author of such blockbusters as “Tezaab, “Beta” and” Saud agar”. Selfcongratualatory, loud, vigorous and entertainment obsessed, it promised something for everyone; “Campus” for the youth; “Vama for housewives; “Manch Masala”, a variety entertainment package with future models, singers and hosts; “Dastak”, India’s first horror serial directed and produced by the well-known Ramsay brothers: “Roti Tadka aur Pakhwan™; acookery show hosted by Jayant Kriplani, “Aap ki Adalat”; featuring celebrities like Farooq Abdullah and Khushwant Singh, sitcoms, game and talk shows and various filmi programs besides the usual feature films, Also planned are features films to be first screened in Cinema balls, then shown on Zee. The first is to be Mahesh Bhatt’s “Phir Teri Kahani Yaad Aayee.
Article extracted from this publication >> April 9, 1993
