NEW DELHI (PTI): A foreign investment and trade facilitation division is being set up by the Federation of Indian Chambers of Commerce and Industry (FICCI) lo guide, advice, assist and escort foreign investors. The division would become operational soon, the president of FICCI Kantikumar R.Poddar, told reporters here July 29.

Poddar, who led a FICCI delegation to the U.S. late last month, said that India was “grossly undersold” in the U,S. for enabling India to emerge as a prime designation for U.S. investment, it is necessary to appoint public relation agencies to market the country’s new business climate, he pointed out. “China was utilzing the services of over 12 agencies and even Pakistan had engaged more than five agencies to promote the investment climate in that country.”

Poddar observed. On the outcome of the FICCI delegations visit, Poddar said that U.S. investors, especially small and medium companies, had expressed their interest in investing in India in fields ranging from financial services, food processing, power generation equipment, telecommunications, hotel and tourism related activities.

Article extracted from this publication >>  August 6, 1993