TORONTO: Cott Corporation President Heather Reisman said, “the growth of Store brand soft drinks is neither temporary nor recession-driven. Consumers want better values for less money,” since Cott is the supplier to virtually every major grocery retailer in the country including Loblaws, A & Pand Kmartand Woulco as new customers, the company has leaped significant benefits from the market growth, In the last quarter in Ontario, private labels got 30% share of the total market while Coke and Pepsi stood at 28.4 and 27.6 respectively.
Article extracted from this publication >> July 30, 1993
